Microdermabrasion has been a staple of the Med Spa world for decades, but as the medical wellness market evolves, so should the way we position it.

Today’s clients — from Gen Z to Baby Boomers — have different skincare goals and expectations. The key to keeping microdermabrasion relevant and profitable is knowing how to reframe it for each generation.

Here’s how you can tailor your messaging to both younger clients seeking early prevention and older clients seeking refreshing results without downtime.

For Younger Clients: Microdermabrasion as Early Prevention

Younger generations — particularly Millennials and Gen Z — are obsessed with prevention over correction. They’re looking for ways to maintain healthy, glowing skin before issues like fine lines, pigmentation, and enlarged pores become major concerns.

How to frame microdermabrasion to them:

"Your monthly reset." Position microdermabrasion as part of a consistent skincare maintenance routine, not just a one-off facial.

"Protect your glow." Emphasize how regular exfoliation helps prevent dullness, breakouts, and early aging.

"Prep for your future skin." Focus on long-term benefits like stimulating healthy cell turnover and improving product absorption.

Highlight affordability and low commitment. Microdermabrasion treatments are typically faster and more budget-friendly than lasers or injectables = a major plus for 20-somethings.

Marketing ideas:

Create a “Glow Maintenance Plan” membership for clients under 30, with discounted monthly microdermabrasion.

Use visuals showing fresh, radiant, makeup-optional skin = a huge aspiration for younger clients.

Pair treatments with SPF and antioxidant skincare education to position your spa as a skin wellness partner.

For Older Clients: Microdermabrasion as Skin Refreshment Without Downtime

Older clients — particularly those 50+ — still want to invest in their appearance, but many are wary of aggressive treatments that involve redness, peeling, or social downtime.

How to market microdermabrasion to them:

"Gentle yet effective." Emphasize that microdermabrasion offers visible skin smoothing and brightening without intense recovery.

"Refresh tired skin." Talk about how it can reduce the appearance of fine lines, age spots, and rough texture with minimal risk.

"Perfect lunch-hour treatment." Many older clients love the idea of a quick treatment they can do on a break - no hiding out afterward.

Position it as a complement to injectables. For clients already doing Botox or fillers, microdermabrasion enhances overall skin texture.

Marketing ideas:

Offer “Skin Reboot” packages combining microdermabrasion with hydrating masks or light therapy.

Highlight before-and-after images focusing on glow and smoothness, not radical change.

Educate about the benefits of regular exfoliation to help aging skin stay responsive to active ingredients like retinol and vitamin C.

Speak Their Language, Meet Their Needs

Microdermabrasion is still a powerful tool, if you modernize the conversation around it.

For younger clients: It’s about early care and glow insurance.

For older clients:It’s about easy refreshment and safe, visible renewal.

By tailoring how you present this classic treatment to each demographic’s values and priorities, you can keep microdermabrasion thriving in your spa and even drive new memberships and loyalty.